We’re excited to welcome Peter Hoogland as our second keynote speaker at the 13th #PlenarySession of the In-House Tax Forum, taking place on 26 November 2026 at the Van der Valk Hotel Ghent
🎤 “Everyone is building. No one is deciding.”
On AI, behaviour and why strategy dies in the corridor.
AI is on every boardroom agenda. Strategies are approved. Investments are made. Yet many organizations struggle to turn ambition into lasting change.
In this keynote, Peter Hoogland challenges the gap between strategy and execution. He will explore how AI is reshaping behaviour, workflows, organizational design, leadership, and decision-making.
More importantly, he will address the critical questions leaders need to answer:
✅ Who will do what work?
✅ Who gets to decide?
✅ What should we build, adapt, postpone, or stop?
✅ Why do so many transformation initiatives stall before they create value?
You’ll discover where plans get stuck and gain a practical framework for deciding what to build, adapt, postpone or stop.
About the speaker
Peter Hoogland is a behavioural expert, strategist and founder of BrainWolves. He founded Topradio and JIMtv and has served as CEO of Kursaal Oostende. His experience in media, business leadership, transformation and video production fuels his divergent *crosswire thinking*. He connects psychology, neuroscience, creativity and AI to help executive teams and entrepreneurs see things differently and make informed decisions.
This promises to be an inspiring closing keynote for what is shaping up to be another outstanding IHTF plenary session.
📅 Registrations open soon – spots are limited!
Members only – visit www.ihtf.be to become a member.
#IHTF#AI#TaxTechnology#DigitalTransformation#Leadership#Innovation#ArtificialIntelligence#TaxProfessionals#FinanceTransformation#Ghent
Made possible by Loctax, Tiberghien Lawyers, Comarch, Leyton, VAT Consult and Revo
